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ASB' Babinsky signs Thierry Lincou and Gregory Gaultier to help promote the ASB court brand worldwide ©ASB-Babinsky.

In an innovative new marketing campaign, ASB, a leader in squash courts globally, has begun a campaign known as, " Around the world together with Lincou and Gaultier"

ASB - squash court constructor and inventor of the four-sided glass court wants to strike a new path in squash together with the French top stars Thierry Lincou (world ranking No. 3) and Gregory Gaultier (No. 8). A path of success!

The squash market in France is experiencing a substantial increase, also due to the success of these two outstanding players. Lincou – world champion 2004 and leader of the world ranking 2005, as well as Gaultier – newly crowned triple European Champion – are also internationally well known. Wherever the thirty years old „model athlete“ Lincou and „young wild“ Gaultier (23) appear, top squash games and sold out spectator tiers are guaranteed.

Both world stars have tested the newly developed glass floor intensely with a match in the ASB trial hall in Traunstein. Their result: „Impressive, I had never considered it possible that I will ever play on glass“, Gaultier said on behalf of both enthusiastic squashers. Gaultier had become German Team Champion together with Stuttgart shortly before.

„ASB is proud having engaged two exceptional and very likeable sportsmen, who will promote the high quality of the ASB products and who will act as international ambassadors for the company“ said Horst Babinsky, squash court pioneer and founder of ASB. „It is essential for court innovations, – like the glass floor – to get honest feedback from top players and to enhance the product together with them.“

As new ambassadors, Lincou and Gaultier are also included in ASB’s promotional concept. They will also help the company to develop new products and to strengthen ASB’s world market leadership.

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