EQUATORIAL ANNOUNCES WORLDWIDE SPONSORSHIP OF NICOL DAVID, MALAYSIAS
TOP RANKED WOMENS SQUASH PLAYER AND WORLD SQUASH JUNIOR CHAMPION
Equatorial is pleased to announce its worldwide sponsorship of Ms
Malaysias number one ranked female squash player and current World Squash
The two year
sponsorship commenced on 1 March 2000. David is also sponsored on the
WISPA tour by Dunlop squash. This sponsorship agreeement signals both
the strong popularity of squash in Malaysia and the growing importance
of the WISPA tour
This is the
first such sponsorship by Hotel Equatorial and as Ms. Geraldine Loh, Group
Director of Marketing Communications explains, There wasnever any doubt
who the candidate should be when the idea of such a sponsorship was mooted.
We wanted to be associated with an individual who shared similar ideals
and aspirations in his/her field as Hotel Equatorial does in the hospitality
industry. In Malaysian sports, no one stands for these things better than
Nicol David. In our meetings with Nicol, we have found her to be highly
motivated, disciplined and skilled. She strives for excellence not only
in her game of squash, but also in her academic pursuits. Her competitive
spirit and desire for excellence goes far beyond her age. Nicol competes
in an international arena and does so successfully and we see that there
are many parallels with the corporate vision and values of the Hotel Equatorial
endorse the Equatorial brand by wearing the Equatorial logo patch on the
sleeve of her playing arm or on her skirt in all local, regional and international
squash tournaments during the sponsorship term.
a 16 year old lass who currently lives, schools and trains in Penang (Malaysia).
Her squash career began in 1992 when she first won a silver in the Under
14 category of the Penang State Junior Championship. Nicols first national
level win was also in 1992 at the Milo-Dunlop National Junior Interstate
Championship where she won the silver for the Under 16 category.
Nicol was selected for the Commonwealth Games training which was centralised
in Penang. In that same year, she was placed first (gold) in the Under
13 category in her first regional tournament in the Fuji Film Hong Kong
Junior Squash Open. 1994 also saw Nicols debut at the Scottish Junior
Open where she won the Under 12 championship. Since then, Nicol has participated
in the Scottish Junior Open regularly where she has consistently won the
championship in the categories she has entered.
SUKMA 1996 (Malaysia), she was part of the Under 21 squash team that won
the gold medal. This success was repeated at the SEA Games too. Nicol
won her first Asian Championship titles for both individual and team category
in 1998 and then went on to win the gold medal at the Bangkok Asian Games
in the same year.
for the 1999 season was even more sterling, where major highlights included
the British Junior Open (Under 17, Champion), the Asian Junior Champion
for both individual and team events, the German Junior Open (Under 19,
Champion), the World Junior Championship (Under 19, Champion), the SEA
Games (Champion in the Senior and Team categories) and the British Junior
Open Champion in the Under 19 category.
has been meteoric and she shows tremendous promise as she progressively
moves on to the womens category of competitive squash.
summarizes: Nicol is a role model to the youth of Malaysia and around
the world. Despite the pressure of international squash, Nicol, along
with her two siblings (who are just as involved in the sport), is still
very much guided by her close knit family. The heady success and tremendous
achievements so far have been tempered by strong family values, which
is why you will find her to be a very down to earth person. This sense
of commitment, competitive spirit and desire for excellence balanced with
a strong family environment are factors that Hotel Equatorial identifies
with and we are indeed very pleased to be associated with Nicol.
operates on a simple but effective philosophy - to provide quality business
class accommodation at affordable prices. It has, over the years, earned
a reputation for offering a consistently high level of service, both in
accommodation and its food and beverage outlets.